Privacy Policy. DXF Manufacturing Ltd

1. Who We Are

DXF Manufacturing Ltd (“DXF”, “we”, “us”, “our”) is a UK-based manufacturer and supplier of fibre laser cutting systems operating under the Vector brand. We are committed to protecting your personal data and being transparent about how we collect, use and store it.

Company name: DXF Manufacturing Ltd

Address: Heywood Wharf, Halesowen, West Midlands

Email: sales@dxfmanufacturing.com

Telephone: +44 0121 817 2650

For all data protection enquiries, please contact us at sales@dxfmanufacturing.com.

2. What This Policy Covers

This privacy policy explains how we collect, use, store and share personal data when you:

Visit our website at dxfmachinery.co.uk
Submit an enquiry or request a quote
Apply to become a dealer or distributor
Contact us by telephone or email
Interact with us at trade events or exhibitions

3. The Data We Collect

Contact and identity data

Name, job title, company name, email address, telephone number and postal address.

Enquiry and transaction data

Details of the products you enquire about, purchase history, quotes requested and all correspondence with us.

Technical data

IP address, browser type and version, time zone, pages visited, referring URLs and other standard web analytics data collected via cookies and similar technologies.

Marketing preferences

Your preferences regarding marketing communications from us.

We do not collect any special category data (such as health information, ethnicity or political views) and we do not knowingly collect data from individuals under the age of 18.

4. How We Collect Your Data

We collect data:

Directly from you when you complete a contact or enquiry form on our website
Directly from you when you email, telephone or write to us
Automatically via cookies and analytics tools when you visit our website
From publicly available sources such as Companies House or LinkedIn, where relevant to a business enquiry
From third parties such as trade show organisers or referral partners, where you have consented to your data being shared

5. Why We Use Your Data and Our Legal Basis

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

Legitimate interests — to respond to business enquiries, provide quotations, manage dealer and customer relationships, and operate our website securely.

Contract performance — to process orders, arrange delivery and installation, and fulfil our obligations under a sales agreement.

Legal obligation — to comply with applicable laws, including financial record-keeping requirements.

Consent — where you have actively opted in to receive marketing emails or newsletters from us. You may withdraw consent at any time.

6. How We Use Your Data

We use your personal data to:

Respond to enquiries and provide quotations for our products
Process and fulfil orders for machines, software and accessories
Arrange delivery, installation and operator training
Provide after-sales support, warranty services and technical assistance
Send you relevant product updates or offers where you have consented
Improve our website and marketing based on analytics data
Comply with our legal and financial obligations
Detect and prevent fraud or misuse of our services

7. Marketing Communications

We will only send you marketing communications if you have opted in to receive them, or where we have a legitimate interest to contact you as an existing customer about similar products and services.

Every marketing email we send includes an unsubscribe link. You can also opt out at any time by emailing sales@dxfmanufacturing.com.

We do not sell, rent or share your personal data with third parties for their own marketing purposes.

8. Cookies

Our website uses cookies to:

Ensure the website functions correctly (essential cookies)
Understand how visitors use our site via analytics (Google Analytics or similar)
Remember your preferences

When you first visit our website you will be presented with a cookie consent banner. You can manage or withdraw your cookie preferences at any time via the cookie settings link in the footer. For full details of the cookies we use, please see our Cookie Policy.

9. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third parties who assist us in operating our business, including:

IT and hosting providers — for website hosting and email services
CRM and business software — for managing customer relationships and communications
Delivery and logistics partners — where required to fulfil an order
Installation and service engineers — our field engineering team or authorised subcontractors
Professional advisors — solicitors, accountants and insurers, where necessary
Regulatory authorities — where required by law, such as HMRC

All third parties we work with are required to handle your data securely and in accordance with UK GDPR. We do not transfer your data outside the UK or European Economic Area without appropriate safeguards in place.

10. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose it was collected:

Data Type

Retention Period

Enquiry and quotation data

2 years from date of last contact

Customer and order records

7 years (legal/financial obligation)

Warranty and service records

Duration of warranty plus 2 years

Marketing opt-in records

Until consent is withdrawn

Website analytics data

26 months (standard GA retention)

11. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

Right of access — you can request a copy of the personal data we hold about you.

Right to rectification — you can ask us to correct inaccurate or incomplete data.

Right to erasure — you can ask us to delete your data where we no longer have a lawful basis to hold it.

Right to restrict processing — you can ask us to pause processing your data in certain circumstances.

Right to data portability — you can ask for your data in a structured, machine-readable format where technically feasible.

Right to object — you can object to processing based on legitimate interests, including direct marketing.

Rights related to automated decision-making — we do not use automated decision-making or profiling that produces legal or similarly significant effects.

To exercise any of these rights, please contact us at sales@dxfmanufacturing.com. We will respond within 30 days. We will not charge a fee for reasonable requests.

12. How We Protect Your Data

We take data security seriously and have appropriate technical and organisational measures in place, including:

Encrypted data transmission (HTTPS/TLS) across our website and communications
Access controls limiting who can view personal data internally
Regular review of our data handling practices and supplier agreements
Staff awareness of data protection obligations

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours and inform affected individuals without undue delay.

13. The ICO and Your Right to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

Website: ico.org.uk

Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO. Please get in touch with us first at sales@dxfmanufacturing.com.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

15. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page will always show when it was last updated. We recommend checking back periodically.

16. Contact Us

For any questions about this privacy policy or how we handle your data:

DXF Manufacturing Ltd

Address: Heywood Wharf, Halesowen, West Midlands

Email: sales@dxfmanufacturing.com

Telephone: +44 0121 817 2650

Website: dxfmachinery.co.uk